Firstly, what does it mean to digitise your business? Well, digitalisation is when you use digital technologies to change a business model and provide new revenue and value-producing opportunities. Digitalizing your business can give you a competitive advantage by doing things better, faster, and cheaper than your competition.
Digital marketings any form of marketing products or services that involves electronic devices.
Having your business digitised in this day and age is imperative to make sure you stay relevant. The vast majority of the population are on their phones or computers 99% of the day. Therefore, making sure they see your ads and business is a must.
Why digital marketing matters:
Just think of it this way, Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where people’s attention is. It is the easiest and best way to onboard new clients and boost your business. Let’s be honest, not many people are as receptive to pamphlets and cold calling as they used to be.
The 7 big categories of online marketing are:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Email marketing
And now to break them down.
SEO will help optimise your website and bring you to the forefront of Google – ensuring (if done correctly) your business will appear on the first page of the Google search results page. Which ultimately is the goal, right?
SEM is essentially Google ads. For example, when you Google a product or business, the first few search results will have “ad” at the bottom of them, this is a Search Text Ad. If you are watching a YouTube video and a banner for a product or service pops up, this is a Display Ad. It is just another way of getting your business seen because everyone Googles everything.
Social Media Marketing is creating content for social networks like Facebook, Twitter, Instagram, and LinkedIn. Most people spend a huge amount of time on at least one of these networks, and if you have relevant content that is consistent, you are bound to attract attention and business.
PPC or pay-per-click advertising is businesses running Google ads and are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
Email Marketing is a highly effective strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers. This could include banners on your emails, scheduled emails that go out to prospects, etc.
Now that we have the basics out of the way – the question is… how can digitising your business help with accounting?
We have drastically moved on from the days where you needed to write out receipts, keep boxes of slips and have to manually find and collaborate all of your company’s data. Because of everything going the digital route, it has made accounting that much easier and smoother, eliminating the chances of human error, as well as shortening the time it takes. With EasyBiz and QuickBooks Online, you can save up to 45 hours a month!
Instead of having to do everything yourself, QuickBooks Online allows you to run your small business seamlessly from the cloud. Because it’s cloud accounting software, your data is automatically synced across your devices so that your work is never lost. It also means you can run your business from the office, the car or the kitchen table.
Check out how EasyBiz and QuickBooks Online can help digitise your business today: https://easybiztech.co.za/product/quickbooks-online/
That’s the scoop on how to digitise your business to save you time and money while helping you onboard new clients in an easier, more relevant way.