How to Choose the Right Name for Your Business

What’s in a name? If you run a business, just about everything. Would you use either of the companies pictured? Choosing the wrong name can turn customers off before they even bother taking a look at your offerings, while a catchy and unique moniker can lure them in. Here’s a bit of advice on how to select the right business name.

Focus on the image you want to present. Do you want people to see your company as fun and irreverent, or serious and professional? Choose a name that reflects your company’s culture, as well as the work that you do. Don’t invent a silly word just to be different or because the domain name is available. If you do make up a ‘coined name,’ make it one that sounds like a real word, evokes a brand experience, and is easy to spell and say (e.g. Groupon, Recology, Ecologic, Optima).

Google it. Before deciding on a company name, you’ll need to make sure that it’s actually available. Nowadays, that means more than checking for existing copyrights and trademarks: You’ll also need to make sure that you’ll be able to purchase the domain for your business. Getting the relevant Facebook and Twitter addresses for your business is important, too. With social media being the biggest form of advertising now, you have to make sure you can brand that name.

Ask for others’ advice. You might find a name that you love, but whether your customers will love it is more important. To see what potential consumers think about your company’s potential names, ask friends and business contacts for their thoughts and send out online surveys asking your contacts to vote for their favorite choice.

Test it out. Play around with your potential name: Practice saying the name a lot to see how it sounds aloud, and think about what your company logo might look like.

So in answer to the question, ‘What’s in a name?”, the answer is – everything. Give your business the best chance of success by naming it well. Think big and factor in future growth and who knows, that very name might be up in lights one day.

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Where a party receives any personal information (“PI”) related to the other party, the party who receives the PI, will comply with and have adequate measures in place to ensure that its employees, agents, subsidiaries and representatives comply with the provisions and obligations contained in the Protection of Personal Information Act, No. 4 of 2013. Any PI pertaining to one party which is required by the other party, will only be used by that other party for the purposes of this contract and will not be further processed or disclosed without the written consent of the latter and the recipient of that PI will take all reasonable precautions to preserve the integrity and prevent any corruption or loss, damage or destruction of the PI. If and when the contract is terminated, each party will, save to the extent that it is required to do otherwise by any applicable law, erase or cause to be erased, all PI and all copies of any part of the PI relating to the other party”.