EasyBiz QuickBooks, the authorised South African partner of global accounting software leaders, Intuit QuickBooks, is rebranding to align its identity with its vision for the future – providing the latest in technology and innovation to South African customers, partners and accountants.

Operating under its new name, EasyBiz Technologies from Monday, 15 October 2018, the organisation’s Managing Director, Gary Epstein, notes that while the business has a new name, its commitment to galvanizing small business success through the power of software technology and innovation remains unchanged.

He says, “Our new name is intended to better reflect our new identity and our passion for technology.”

“While we, of course, will be providing the same standard of service and products we always have, we are thrilled to be bringing exciting new innovations to the South African market that will support our customers and partners through the fourth industrial revolution. From expanding our cloud offerings and exploring the opportunities presented by artificial intelligence solutions, to collaborating with our partners, Intuit QuickBooks on software for the local market. We’re also investigating new ways to bridge the gap between desktop and online. In doing so we aim to ignite small business success with the introduction of innovative solutions that inspire us,” Epstein explains.

He adds that, while ‘QuickBooks’ has been dropped from the company’s name, EasyBiz Technologies remains the proud local partner and distributer of QuickBooks products in the region. “Our partnership with, and passion for, QuickBooks solutions remains strong and intact.”

“Ultimately, we’re redefining ourselves through a shift in thinking and as such, a change in our identity is necessary. Our primary objective is to ensure the latest in technology and innovation. Bringing technology to the forefront by including it in our name was the next step for us,” Epstein concludes.